Paolo Pedercini is the founder of Molleindustria, an Italian team of artists, designers and programmers that aims at starting a serious discussion about social and political implications of videogames by exploring the intersection of ideology and electronic entertainment. Since 2003 molleindustria has released experimental video games dealing with unusual themes such as sex, religion, labor and ecology.

Pedercini lectured at the Broad Center EDA on March 13, 2012, speaking about self-reflectively, the military entertainment complex, and the ideology and stupidity of mainstream games. Watch the full presentation here.