Guattari Hero is a one-player online shopping experience that replaces the busy and maximalist interface design of Amazon.com with an alternative, 3D landscape. Sparse, hill-like ground and platforms are generated by QR codes which in turn are generated by the currently selected item users are shopping for on Amazon’s website. Using a virtual viewfinder, the user must time their movements to teleport towards the desired item without falling off of the platforms, after which a new stage is generated and users can explore new related items, creating an endless landscape of shopping and exploration.