In Viral, players aimlessly use parodies of social media applications in pursuit of Internet fame. Staples of Internet culture, such as memes, snuff media, shock sites, furries, naked picture leaks, cyber-bullying, and pornography are remixed and collaged to reference the desensitization of Millennials who grew up online. Created in the spirit of Internet trolling, Viral lays bare the way controversy, shock value, and violence all translate into monetization online.