Guattari Hero

Guattari Hero is an experimental economic rhythm simulation of consumer experience through's related item feature.




Personal Project




John Brumley  :  Game Designer

Guattari Hero is a one-player online shopping experience that replaces the busy and maximalist interface design of with an alternative, 3D landscape. Sparse hill-like ground and platforms are generated by QR codes which in turn are generated by the currently selected item users are shopping for on Amazon’s website. By using a virtual viewfinder, the user can spy other items related to the current stage. The user must time their movements to teleport towards the desired item without falling off of the platforms. After reaching this item, a new
stage is generated and users can explore new related items, creating an endless landscape of shopping and exploration.